The basics of email marketing

With email marketing, the real value is in your database. On top of your social media following, this is where you can build a list of people who are engaged and paying attention to what you say.

That said, it’s fine line to tread, with inboxes inundated with marketing messages each day, it’s important to make sure that whenever you do send an email to your audience, the content is relevant to them.

Take a look at our guide to making the most of your email marketing.