Tips for recording and editing social media video 

With more and more video being consumed on mobile platforms, social media channels like Facebook, Snapchat and Twitter are focusing their efforts on video and creating the best user experiences for mobile video users.

When it comes to marketing your pub, video can be a very effective way of drawing attention to events you are running, nights you have one and showing social media users what the atmosphere is like in your pub on a busy night.

Nearly all of us are now armed with a small TV studio in our pockets these days, so why not exercise the budding Scorsese in you, and have a go at creating a fun piece of content for your Facebook, Twitter or Snapchat channel?

You can of course just walk around your pub on a busy night capturing the atmosphere in one take on your phone, or record a song being played by a band on a live music night.

However, if you’re planning something more ambitious, like giving customers a guided tour of your pub’s new refurb, or introducing a new dish, follow our top 10 tips to making sure it’s a social media hit.


1. Have a vision

Try and imagine what you want your video to look like before you start filming. Storyboard it if you
like, and make a list of all the shots you want to get. Nothing is worse than coming to edit and having
to make-do. You can never have too much footage.

 

2. Get extra shots

With this in mind, after filming the key shots, take 10 minutes to go around the pub and get ext
footage to mix with the audio - these are called cutaways. This could be simply a candle on the table, or different angles of the pub.

 

3. Try different angles

Don’t be afraid to film the same thing in multiple different ways, this is key to a good edit. Try a close up, a pan, a long shot, and different angles.


4. Prep contributors

Make sure you prep people anyone who will be appearing. Some people hate cameras, so let them know what you are trying to achieve and ease them into it gently. You want them to be as natural and relaxed as possible. Do a few takes to make sure you get a good one. Say it's about getting the sound right. Ask them a simple questions like what they had for breakfast, press ‘record’ and ask the rest of your questions, they might not realize you’re actually filming and the nerves are gone.


5. Keep schtum while filming

When you’re subject is speaking, keep quiet. It’s hard to resist saying “really!” “of course” etc as you react, but some silent nodding and hand gestures will ensure that you don’t ruin your audio and cause editing problems later.

 

6. Make notes for cutaways

Take note of what people say on screen so you can get illustrative shots afterwards. For example if they’ve mentioned a certain beer or dish, get a shot of the bottle/pump or dish afterwards so you can use it in the video to break up the interview.

 

7. Choose your location

Don’t film in places which are too dark or noisy. Think about background noises like fans in kitchens, loud radios, TVs etc. Move somewhere quieter, or switch it off.

 

8. Take your time

Don’t let your subject start speaking until you’re sure you are happy with the shot and your sound is working. It’s very annoying to finish filming and then realise that your interview is just 4 seconds of usable footage.

 

9. Add a voiceover/narration

Be creative with your voice-overs and don’t say anything too blatant. The camera does the visuals, you need to add context. A voice over is like a good feature interview, think of it like that. Also keep them short and to the point. I simply use my iPhone to record all mine in the voice notes, then email it to myself.

 

10. Keep it short

People these days have the attention of goldfish. Most will watch a video on social media for about 30 seconds before being distracted or scrolling on to something else, so keep your video to between 30 second and 3 mins in length.

 

Interview tips

In addition to the above, here are our top tips for setting up for a video interview: 

  • Find an appropriate place to record (quiet and relevant).
  • Use the rule of thirds - turn on the grid on your iPhone. Place your interviewee in the L or R third.
  • Get the shot looking good. You probably want at least their head and shoulders in, don’t be afraid to zoom in but not too much.
  • Instruct your interviewee to talk to you and not the Phone/ Camera.
  • Stand on the opposite side of the camera to the one they are sitting in. E.G if there are on the right side of the camera, you want them to be talking into the space next to them towards you. If you stand the same side they’ll talk to you but they’ll be facing the wrong way.
  • Press record, check it is recording, check sound, Go! Try some warm up quesitons if needed.

 

Editing

And finally, our advice for making your video edit easy:

  • ALWAYS film in landscape, not portrait - unless you are filming for Snapchat
  • Put your phone on airplane mode so that it isn’t interrupted by calls etc.
  • Let your phone manually focus and white balance, then press the screen on your subject to manually lock in those settings. It will come up with AE/AF lock
  • Try and app like FilmIC Pro (up to £8.99 in the App or Google Play store) for super pro settings
  • Editing apps like iMovie for iOS (PowerDirector or Kinemaster for Android) will help you cut your masterpiece together on your phone, including backing track music and your voiceover recording.