Creating content for online and social media


In this section we look at how to create content for social media and the web.

With so many channels out there ready to soak up your time, how do you know which are worth investing precious man-hours in for your pub, and which you can leave well alone?

We recommend pulling together a social media strategy for your pub. This will help establish where you need to need to focus your efforts in order to reach the target audience that you want to reach.

Once you have that in mind, you can start to pull together a plan of action of how you are going to reach them, using what formats and start looking at the skills you will need to get to them.